Press & PR

Getting media coverage for a book doesn't happen by accident. A press and PR service helps an author write a compelling press release, put together a polished press kit, and get it in front of the right people: book journalists, columnists, bloggers and podcasters who might cover the work.

This kind of support is mainly aimed at self-published authors or those published by small presses, who don't have access to a major publisher's in-house press team. Some providers focus on a single launch window; others build a visibility strategy that runs for months.

Before choosing a publicist or agency, check their network within your genre: the press channels for a thriller aren't the same ones that work for a poetry collection or a children's book.

Whether you're launching a debut novel or trying to revive interest in a book that's already out, the right press contact can be the difference between a book nobody hears about and one people are actually talking about. Compare providers on this list by their network, their rates and their track record in your genre before signing on.