United States

The United States is home to a large and highly competitive cover design market, with designers often specializing by genre to keep pace with the visual conventions readers expect, whether that's the bold typography of thrillers or the illustrated style common in romance and young adult fiction. Many US designers work primarily with independent and self-published authors.

Ask to see covers a designer has made in your specific genre, since genre conventions shift constantly and a cover that signals the wrong expectations to readers can hurt a book's sales regardless of how well it's designed.